Privacy Policy

Effective Date: September 24, 2015

The Trust for the National Mall (the Trust) is committed to protecting your privacy. Our privacy policy covers what information the Trust collects on its Website and how we use that information. If you have questions or concerns, please contact us via e-mail at information[at]

*What information do we collect? * The Trust collects information volunteered by visitors, such as when they sign up for the newsletter, become a member, or make a donation. Information the Trust collects in these interactions includes personally identifiable information such as your name, e-mail address, mailing address, telephone number, and payment information, as well as any content you submit to us or post in a public place on the Website (“Personal Information”). No Personal Information is collected about individuals without their knowledge.

The Trust also collects general information about your use of the Website, including Google Analytics Demographics and Interest Reporting. For example, your IP (Internet Protocol) address is used to gather broad demographic information such as the geographic regions most interested in our site and what type of browser most of our visitors prefer. This information helps us to better maintain and update our site to be the most user-friendly and relevant. IP addresses do not provide us with any identifiable Personal Information, thus keeping visitors anonymous.

We may use third party services to track how our visitors interact with our Website, including how they navigate around a web page and the most commonly clicked links on each page. These services may also collect technical information such as the browser version and operating system used by visitors to our Website. To analyze traffic to our Website, we and our third party service providers may use cookies, tags, web beacons, and similar technologies.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings.

Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you turn cookies off, you may not have access to many features that make your site experience more efficient and some of our services may not function properly. For more information about cookies, please see You can choose to opt out of Google Analytics for Display Advertising and customize Google Display Network ads here: You can also see Google Analytics’ currently available opt-outs for the web here: Options you select are browser and device specific.

How is this information used by the Trust? The Trust has a strict policy against selling or sharing mailing lists and donor information. Except as set forth in this policy, Personal Information provided to the Trust is NEVER shared or sold to any other organization - public, private, or nonprofit. The Trust may permit certain trusted partners to access, receive, and use your information in connection with their performance of services. For example, this includes service providers that help the Trust to maintain and operate the Website and certain features on the Website. We will also disclose any Personal Information or any information about your individual visits to our site when we believe in good faith (i) that the law requires such disclosure or (ii) that such disclosure is necessary to protect the rights and property of the Trust or others. We may also use or disclose your information as we may otherwise describe to you from time to time.

E-mail Policy The Trust provides forms on its Websites where users can sign-up to receive e-mail newsletters and periodic notices about conservation topics. The Trust limits communications by e-mail to users who have opted in to receive e-mail communications or in the course of business for online transactions including confirmation of contributions and memberships. Each e-mail sent contains an easy, automated way for you to cease receiving e-mail from us, or to change your expressed interests. Or, you can e-mail information[at] to request to be unsubscribed.

Security of Your Information All data is stored on secure, firewall-protected servers and is only accessible to authorized Trust and partner staff. Sensitive data, such as credit card and other financial information, is collected on secure forms and transmitted using industry-standard Secure Socket Layer Encryption (SSL) technology. At no time is credit card information stored on the Trust website.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, the Trust cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

The Trust takes industry-standard precautions to protect credit card information. But users who prefer not to use credit cards for online donations can complete the Trust’s donation form and mail or fax to:

Trust for the National Mall 1300 Pennsylvania Avenue, NW Suite 370 Washington, DC 20004

Links to Third Party Sites The Trust’s Websites provides links to third party sites. While we make efforts to choose our links carefully, we cannot take any responsibility for the content of linked Websites, or for the privacy or security policies of Websites to which we link. Since we do not control these Websites, we encourage you to review the privacy and security policies posted on these third party Websites prior to any use.

Children We do not solicit any Personal Information from children under the age of 13. We encourage families to obtain additional information about safe use of the Internet at

Privacy Policy Changes We may amend this privacy policy from time to time. Your continued use of our website after the date that such notices are posted will be deemed your agreement to the changed terms.

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